Consumer Signals
Consumer Signals is a consumer intelligence platform that tracks early-warning signals in consumer demand, pricing behaviour, and spending patterns across the US and UK economies. It serves investors, strategy teams, and consumer-sector operators.API access is available exclusively on the Enterprise plan. Professional and Team customers access Consumer Signals through the web application.
CPIx — Consumer Pressure Index
The proprietary composite index at the heart of the platform. CPIx is a single score (0–100) that summarises the overall level of consumer pressure across the economy, computed daily from multiple weighted economic drivers.| Classification | Meaning |
|---|---|
stable | Consumer economy operating normally |
rising_pressure | Emerging stress — monitor closely |
elevated_stress | Material consumer headwinds in play |
Signals
The platform generates signals across the US and UK that represent detected shifts in consumer conditions. Each signal includes a headline, severity level, confidence score, time horizon, and sector-level impact assessments.Signal lifecycle
Signals fire when conditions are met, persist while those conditions hold, and expire when they clear. The platform deduplicates to ensure each active signal carries weight.Pattern signals
Pattern signals combine multiple individual signals into higher-confidence composite indicators — for example, when credit, sentiment, and spending signals converge simultaneously.Confidence scoring
Each signal carries a confidence score (0–100) informed by the severity of the underlying data, the number of confirming conditions, and the platform’s empirical accuracy record.Geography model
Almost every endpoint accepts ageography query parameter:
"US"(default) — US consumer economy"UK"— UK consumer economy
Sectors
Six consumer sectors are tracked with dedicated analysis:| Sector ID | Display Name |
|---|---|
travel | Travel & Hospitality |
grocery | Grocery & Staples |
retail | Retail |
apparel | Apparel & Fashion |
restaurants | Hospitality |
home_goods | Home & Improvement |
Briefings
Weekly AI-generated briefings synthesise the current state of consumer conditions into structured, actionable intelligence covering key signals, historical context, sector implications, company exposure, and forward-looking outlook probabilities.What the API delivers
The Enterprise API provides programmatic access to:- CPIx scores and drivers — current composite score with full driver decomposition
- Signals — active consumer signals with severity, confidence, and sector impacts
- Briefings — weekly structured analysis with outlook probabilities
- Trends — consumer intent search baskets tracking demand shifts
- Market data — curated economic series across US and UK (labour, credit, spending, housing, macro)
- Sector analysis — per-sector pressure scores, company exposure, and UK import pressure modelling
- AI investigation — natural language queries against the platform’s data context
- Alerts — threshold-based notifications on CPIx, signals, and series data