Briefings & Narratives
Consumer Signals generates comprehensive weekly briefings that synthesise the current state of consumer conditions into structured, actionable intelligence.API access is available exclusively on the Enterprise plan. Professional and Team customers access briefings through the web application.
Weekly cycle
Briefings are generated weekly, reflecting the latest data and active signals.Briefing structure
Every briefing contains structured sections covering:| Section | Content |
|---|---|
summary | Executive overview of the week’s consumer conditions |
keySignals | Most important active signals and their implications |
historicalContext | How current conditions compare to historical precedents |
implications | What this means for consumer-facing businesses |
contrarianFlags | Data points that contradict the prevailing narrative |
companyExposure | High-risk and defensive company classifications |
watchlist | Metrics and events to monitor in the coming week |
keyDates | Upcoming macro releases and earnings with relevance ratings |
Consumer outlook
Briefings include probability-weighted forward-looking scenarios assessing the likelihood of stabilisation, moderate deterioration, or sharp deterioration over a defined horizon.Signal momentum
Each briefing tracks whether key signal categories are accelerating, easing, or stable — providing a directional overlay on top of the point-in-time signal data.Accessing briefings
Latest
Current week’s full briefing
Deck
Slide-formatted export
History
Up to 52 weeks of briefings